A Modern Leasing Strategy Built for Performance.
Joshua Khakshooy Realty combines professional property marketing, broad distribution, digital demand generation, responsive lead management, and technology into one coordinated leasing strategy.
Prepared exclusively for
Michael Borba
President & CEO
Borba Property Group
Joshua Khakshooy Realty
Los Angeles, California
DRE #02443617
One Property. One Coordinated Leasing Engine.
- 01Property
- 02Media
- 03Distribution
- 04Demand
- 05Lead Management
- 06Showing + Application
- 07Lease
- 08Data + Optimization
- ↻ Feeds the next property
Our objective is simple
Get the property in front of the right people, respond quickly to every opportunity, and continuously improve based on real market response.
We Don't Just List Properties. We Create Demand Around Them.
Every property receives a coordinated launch designed to maximize qualified exposure across the channels where renters are already looking.
Every unit is prepared to be seen properly before it is ever published.
- Professional photography
- Property walkthrough video
- Strong listing copy
- Virtual staging when appropriate
- Property positioning
Using ShowMojo as part of the leasing infrastructure, listings can be distributed across major supported rental platforms.
- Zillow
- Zumper
- HotPads
- Other supported rental marketplaces
Property content can be distributed across an audience that grows with every campaign.
- TikTok
- Stories
- Short-form video
Joshua Khakshooy Realty actively invests in paid digital advertising to expand visibility and renter discovery.
- Meta
- Retargeting where appropriate
The website and search presence are continuously improved.
- SEO
- Local search
- Property-focused content
- Technical improvements
- Conversion optimization
As the renter database and communication infrastructure grow, relevant prospects can be re-engaged when matching inventory becomes available.
- SMS
- Direct communication
- New-listing notifications
One property should create more than one listing.
It should create photography, video, search visibility, social content, advertising opportunities, direct outreach, and new data that strengthens the next campaign.
Every Inquiry Has a Next Step.
Generating renter interest is only valuable if the operation behind it can respond.
Joshua Khakshooy Realty is deploying a connected lead-management and communication infrastructure designed to organize inquiries and create consistent follow-up throughout the leasing journey.
- 01Inquiry
- 02Immediate acknowledgment
- 03CRM
- 04Follow-up
- 05Showing
- 06Reminder
- 07Application
- 08Continued communication
- 09Lease
Missed call?
→ Follow-up workflow
Showing scheduled?
→ Confirmation + reminder
Interested but not ready?
→ Continued follow-up
New matching property?
→ Re-engagement opportunity
Technology Built Around the Leasing Operation.
Joshua Khakshooy Realty works closely with Bellware.ai, its Business Engineering and technology partner, to continuously engineer and improve the infrastructure behind the leasing operation.
Bellware is helping develop connected systems across:
- Lead management
- Automation
- Communication
- Search visibility
- Operational workflows
- Data
- Artificial intelligence
AI Built Around the Business — Not the Other Way Around.
Rather than relying only on generic AI tools, Bellware is developing custom AI capabilities and agents configured around Joshua Khakshooy Realty's actual workflows, knowledge, objectives, and operating data.
The long-term objective is to create technology that becomes more useful as the leasing operation grows.
As useful data accumulates, these systems can support
- —Lead follow-up
- —Marketing and content workflows
- —Operational analysis
- —Opportunity identification
- —Internal knowledge
- —Decision support
Technology & Business Engineering Partner
Bellware.ai engineers AI, custom software, automation, data systems, and connected hardware/software solutions for growing companies.
Every Property Creates Data. We Use It.
- Listing Views01
- Inquiries02
- Showings03
- Applications04
- Leases05
High views. Low inquiries.
Review pricing, presentation, creative, or positioning.
High inquiries. Low showings.
Review response, qualification, communication, or scheduling.
High showings. Low applications.
Review renter feedback, pricing, property positioning, or objections.
Applications. Low conversion.
Review the application and approval journey for unnecessary friction where appropriate.
Launch → Measure → Learn → Improve.
The strategy evolves based on what the market tells us.
Every Property Matters.
When a property is entrusted to Joshua Khakshooy Realty, we take responsibility for the complete leasing effort — from presentation and exposure to communication, showings, applications, and continuous optimization.
We are prepared to begin with the initial properties, execute this system, measure the response, and demonstrate what our team can deliver.
“Earning the opportunity to manage a portfolio starts by earning trust one property at a time.”
Prepared for
Michael Borba
President & CEO
Borba Property Group
Prepared by
Joshua Khakshooy
Joshua Khakshooy Realty
DRE #02443617
Technology & Business Engineering